Liu Xiang: Sponsors Scramble to Address Fallen Athlete | PSFK - Trends, Ideas & Inspiration

August 25th, 2008

Love competition.

Love risking your pride.

Love winning it back.

Love giving it everything you’ve got.

Love the glory. Love the pain.

Love sport even when it breaks your heart.

Just Do It

Liu Xiang: Sponsors Scramble to Address Fallen Athlete | PSFK - Trends, Ideas & Inspiration

$54,137,576

August 19th, 2008

if you’ve ever wondered about the size of the pot at the end of the rainbow for events companies check this link and find out!

The Brief › The Cost Of Cannes.

After 26 years…

August 18th, 2008

You’d struggle to point to many relationships in the marketing world that last for over 25 years, to be fair a big chunk of the people working in the industry are younger than that.

Having worked on the account for 26 years, as you might expect, Lowe have become almost synoymous with Stella Artois advertising, so I was shocked to read today that they’ve resigned the account…I’ve embedded one of my favourite pieces of their advertising and will be watching closely to see what happens next!

Lowe resigns Stella Artois account after 26 years - Campaign Magazine News - Campaign Magazine.

Historical Moments in Social Media Marketing

August 13th, 2008

Great post…read the whole thing!

1. Amazon Review Section May 15th 1997*

One of the antecedents to ‘Web 2.0’ people were given the facilities to produce content online, in the form of reviews for products. This little application would change the way that people would buy products and the way that marketers communicated their products.

2. Friendster March 22 2002

The launch of the first of the big social networking sites, the site was modelled on dating sites and lost its popularity when they started banning music bands and fictional characters from creating profiles. Myspace encouraged bands to create music and the fans moved with the decision.

Julian Cole - Adspace Pioneers - Social Media Marketing -.

Avenue A | Razorfish Digital Outlook Report

August 11th, 2008

If your work is anything to do with digital marketing I’d suggest you stop what you’re doing, visit this site and download the 2008 edition of their Digital Outlook report.

One note of caution, it’s a very flash heavy site so you might like to download the PDF directly which Guy Kawasaki is hosting here

See you in just over 160 pages!

Jofs

Controversial Heineken Ad - what do you think?

July 24th, 2008

Powerful attention grabber or in bad taste? Stirring up a lot of publicity in any case…

via fruits of the imagination

My Honda Love-in continues

July 20th, 2008

Whooosh__HON7386-60-LAUNCH_5mb.mov (video/quicktime Object).

Another super cool ad, what you might not realise is that this is exactly the way that I travel in to the Spotify office at least three or four times a week…