Google vs Microsoft - Is this about more than just porn browsing….?

In the blue corner, Microsoft and Aquantive stating that the final click from search is given too much value by advertisers and heralding engagement mapping as proof of the value of online display advertising.

In the red corner, Google and their new Chrome browser, making it easier for users to turn off cookies - a user focussed feature with the interesting side effect of harming the basis for engagement mapping and likely raising PPC prices, core beneficiary, GOOG.

Still, it’s all about the user, right?

Google Chrome: That’s The Way Ad Cookie Crumbles - Advertising Lab: future of advertising and advertising technology.

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