links for 2008-05-27

• soundcloud « the Wordpress of Lucas Gonze
  nice write up of soundcloud from lucas gonze - kudos to eric & the rest of the gang in berlin!
• Starcom Breathes Oxygen Into Campaign Media Planning - ClickZ
  engagement mapping is reallly really interesting to me from a digital media perspective, so much happens in the consumers though process before that final click from Google - how do we attribute value…a blog post on this coming soon I think
  (tags: engagement.mapping)
• How One Advertiser Uses Microsoft Engagement Mapping - ClickZ
  more detail on aquantive (now msft) work in this field
  (tags: engagement.mapping)
• Spot the Bull
  i adore this execution from the orange telecoms brand - really tight idea, really good fun - they do some excellent work