links for 2008-05-30
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“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.” (George Orwell)
Sweet Coke Ad
Not seen anything quite like this one before
Filed under Uncategorized | Comments (2)Honda do it again?
Over recent years Honda have produced the goods time and time again when it comes to advertising, reminding us that even in these days of media overload and ad avoidance there is a lot to be said for the beautiful execution of a strong idea.
At the rather good Media360 conference I recently attended in Wales, Channel 4 were talking about ways that TV stations can innovate within the ad break - all good stuff and I’ll be returning to say more about this subject and the Media360 conference at a later point for sure.
Anyhow, Channel 4 were clearly very excited about something they had in the works, and you could see they were itching to spill the beans but couldn’t - seems this is it and I think fair play to all involved for trying to do something so ambitious and creative, hope they pull it off and suspect awards could be in the offing!
From the Guardian newspaper in the UK,
“…tonight (when) Channel 4 and Honda stage the first ever live advert on British television, featuring a team of skydivers leaping out of a plane over Madrid.
During the first ad break of the reality show Come Dine With Me at 8.10pm, the 19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer’s new advertising strapline: “Difficult is worth doing”.
Big idea, and top stuff to see a media owner being so creative, I’m sure there was a stack of legislative clearance to do something like this in an area as regulated at UK commercial TV.
I’ll bring this post to a close with this great quote from a bold client “If it works, people will know who it’s for. If it doesn’t, they won’t.” Ian Armstrong, Honda’s manager of customer communications.
Filed under Uncategorized | Comment (0)links for 2008-05-29
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or at least that the execution of it was. great quote from sandberg : Majority of online spend is demand fufillment. You know what you want, you seek it out. But most advertising is demand creation, and no one really knows how to do that online
AllThingsD - Barry Diller
Lots of good stuff coming out of the AllThingsD conference, Barry Diller is always entertaining to hear when interviewed.
Filed under Uncategorized | Comments (2)Best of Paxman - great theatre
One of the TV shows from the UK that I miss the most…Newsnight
Filed under Uncategorized | Comment (0)links for 2008-05-28
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really interesting site based on the concept that a brand is whatever people think it is, visitors are asked to come up with the first word that pops into their mind for a variety of brands, results are fascinating and nicely presented
Drenched
I’m off to the kitchen for a glass of water!
Filed under Uncategorized | Comment (0)links for 2008-05-27
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nice write up of soundcloud from lucas gonze - kudos to eric & the rest of the gang in berlin!
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engagement mapping is reallly really interesting to me from a digital media perspective, so much happens in the consumers though process before that final click from Google - how do we attribute value…a blog post on this coming soon I think
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more detail on aquantive (now msft) work in this field
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i adore this execution from the orange telecoms brand - really tight idea, really good fun - they do some excellent work
