He makes the point that successful investment decisions today are less about a rigorous masterplan (copytesting, singular campaign you put everything behind, etc.) and more about behaving like an investor in options. You place a lot of small bets, see wh

In my spare time, I devise schemes to create more spare time.

a) Friends and family are the most influential touchpoint when it comes to influencing our shopping decisions

b) TV is still top dog for creating brand association

It’s been more than a year since the post about in-video banner ads, an idea that YouTube eventually implemented and that has become a standard offering on other video sites. Here’s one other thing they could try: ads on the interactive last frame that, o

And here’s a slide showing that teenagers media channel of choice is by far and away online these days. But then we already probably knew that didn’t we.

Two pals from Maine videotape themselves dropping candies into bottles of diet soda and end up performing the stunt on the Letterman show four weeks later.