links for 2008-03-25
March 25th, 2008
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I like what Joost is doing with their advertising formats. Instead of just copying the TV metaphor on the internet, they are experimenting to see what works.
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Coca-Cola, HP, Intel, Nike, Electronic Arts; Esurance; Garnier Fructis; Kraft; Lionsgate; Microsoft Corp.; Motorola Inc.; Nestlé Purina PetCare; Procter & Gamble; Procter & Gamble (Hugo Boss Fragrances); Sony Electronics, Inc.; Taco Bell Corp.; United Ai
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Ad units include still images, video spots, overlays and widgets, in addition to branded entertainment and channel sponsorships. Joost has also created an ad unit called Ad Bug, consisting of an advertiser’s animated logo in a corner of the screen, simila
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OT WEB TV STARTUP JOOST yesterday announced an impressive lineup of 32 major brand advertisers for launch, some innovative ad formats, and a year-long partnership with Interpublic Group’s Emerging Media Lab.
“From a strategy perspective, we knew we had t
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Here are some screenshots to illustrate those articles.
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Jodi Harris: BMW recently announced that it is the exclusive automotive partner to broadband TV site, Joost. How did the deal come about, and what will this sponsorship entail?
Janice Suter is associate media director at GSD&M’s Idea City in Austin, Tex.
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Joost, the startup Internet TV platform set to roll out this spring, has landed 32 advertisers for its launch, including major brands such as Electronic Arts, Kraft, Lionsgate, Microsoft, Procter & Gamble and United Airlines.
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“Sorry Craig, we ran out of inventory. Why not try us again in August.”
That’s what I was told by the Joost sales executive last year when I was seeking out new opportunities for my clients while at PHD. We had met with the Joost team a few times, and I
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