I like what Joost is doing with their advertising formats. Instead of just copying the TV metaphor on the internet, they are experimenting to see what works.

Coca-Cola, HP, Intel, Nike, Electronic Arts; Esurance; Garnier Fructis; Kraft; Lionsgate; Microsoft Corp.; Motorola Inc.; Nestlé Purina PetCare; Procter & Gamble; Procter & Gamble (Hugo Boss Fragrances); Sony Electronics, Inc.; Taco Bell Corp.; United Ai

Ad units include still images, video spots, overlays and widgets, in addition to branded entertainment and channel sponsorships. Joost has also created an ad unit called Ad Bug, consisting of an advertiser’s animated logo in a corner of the screen, simila

OT WEB TV STARTUP JOOST yesterday announced an impressive lineup of 32 major brand advertisers for launch, some innovative ad formats, and a year-long partnership with Interpublic Group’s Emerging Media Lab.

“From a strategy perspective, we knew we had t

Here are some screenshots to illustrate those articles.

Jodi Harris: BMW recently announced that it is the exclusive automotive partner to broadband TV site, Joost. How did the deal come about, and what will this sponsorship entail?

Janice Suter is associate media director at GSD&M’s Idea City in Austin, Tex.

Joost, the startup Internet TV platform set to roll out this spring, has landed 32 advertisers for its launch, including major brands such as Electronic Arts, Kraft, Lionsgate, Microsoft, Procter & Gamble and United Airlines.

“Sorry Craig, we ran out of inventory. Why not try us again in August.”

That’s what I was told by the Joost sales executive last year when I was seeking out new opportunities for my clients while at PHD. We had met with the Joost team a few times, and I

Latest figures available, for 2006, indicate that 20 billion music files were illegally downloaded worldwide that year. The music industry estimates that for every single legal downloaded, there are 20 illegal ones.

When the Internet bubble burst early in the new millennium, many smart people learned the harshest of all business lessons: when the money’s gone, there is no business. Great ideas aren’t self-sustaining, and when the investors decide they’ve given enough

The annual Infinite Dial 2008: Radio’s Digital Platforms put out by Arbitron (NYSE: ARB) and Edison Media Research, estimates that 33 million Americans age 12 or older listen to a radio station over the Internet during an average week - up from 29 million

# Almost 85% of iPhone owners browse the Web on their phones, versus 58% of the U.S. smartphone market and 13.1% of the overall U.S. mobile market, according to mobile research firm M:Metrics.
# Some 31% of iPhone owners watch mobile TV or video, like Goo

Why will video advertising grow? Because consumers love Web video, and they don’t seem to mind ads. The average viewer watches 2.4 videos and spend 7 minutes watching. When surveyed, more than 70% say they’re ok with the ads as long as the video is free.

When it comes to market share gains in advertising dollars, Google outstripped every other media company in 2007, whether you look at the Web, TV, print, or radio. Earlier this morning, Henry Blodget compared the advertising revenues of 17 major media bus

A famous New Yorker cartoon from 1993 showed two dogs at a computer, with one saying to the other, “On the Internet, nobody knows you’re a dog.”
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Want to know what top brands are successfully using online video? divinity Metrics (with a lower case d) has started publishing their findings on their tool called Scope. It’s called the Brand20 Index.

We’re giving you a sneak peak at Google Analytics new tracking for Google Audio Ads–launching tomorrow. With the addition of Google Audio Ads metrics, you can track impressions, spots, markets and even compare CPMs with your normal traffic.

ason Calcanis has written a post with almost twenty ideas for saving money in a startup. I agree that keeping the costs down is a critical part of doing a startup right, both because it allows the founders to dilute less and because it creates the right c

Yet, ironically, this is exactly the type of high-quality online inventory that advertisers are asking for–it is associated with major media companies with respected brands in their own right…

Sveriges 60 mäktigaste marknadsföringskvinnor

Out of curiosity, I went through Amazon’s bestseller list for the business category and plucked out all books related to advertising:

Here are a few tips I’ve cobbled together for producing accessible Flash banner adverts.

Naturally the worst Flash annoyance is the existence of Flash in itself.

* No more than 50k in size unless the user interacts with it (Then it can load more)
* No more than 15 seconds of animation
* No popups or javascript alerts
* No cookie usage (Not even Flash’s version of local storage)
* Must clearly show the company/prod

ich Internet Application Guidelines

Rich Internet Application Impression Measurement Guidelines

about to be acquired by microsoft?