links for 2008-02-14

• Why Online Display Ads Still Matter - eMarketer
  Most of the focus on the potential Microsoft-Yahoo! deal has centered on search marketing. But Yahoo! is an attractive target partly because it commands high rates for ads placed on its own site.
• Culture of Soccer » Blog Archive » The Sapir-Whorf Hypothesis and How Language Affects Our Understanding of Soccer
• Advertising Lab: future of advertising and advertising technology: Study: Who Clicks on Banners?
  urther preliminary Starcom data suggests no correlation between display ad clicks and brand metrics, and show no connection between measured attitude towards a brand and the number of times an ad for that brand was clicked. The research presentation sugge
  (tags: advertising online-advertising banners)