The ‘last ad clicked’ is an outdated and flawed approach because it essentially ignores all prior interactions the consumer has with a marketer’s message,” said Brian McAndrews, senior vice president of the Advertiser & Publisher Solutions (APS) Division

Lack of communication doesn’t taste good. The biggest concern many of the top Diggers have is that there’s no communication from Jay Adelson and Kevin Rose. That was somewhat addressed in last week’s chat with a goal to have “town hall” meetings

My father and I were talking recently and he suddenly produced a note he has carried in his wallet for the last 30 years. And this is it, ‘the workers plea’, in all its typewriter written glory

A digital-ad industry insider thinks Google is far more exposed to a US recession than the market realizes. The insider also thinks that the next two quarters will be “rough.”

“people have responded to Facebook’s privacy issues, and the response is a resounding “meh.”"

Most of the focus on the potential Microsoft-Yahoo! deal has centered on search marketing. But Yahoo! is an attractive target partly because it commands high rates for ads placed on its own site.

urther preliminary Starcom data suggests no correlation between display ad clicks and brand metrics, and show no connection between measured attitude towards a brand and the number of times an ad for that brand was clicked. The research presentation sugge

The end of advertising as we know it
Traditional advertising players - broadcasters, distributors and advertising agencies – will need innovative new approaches to respond to major industry shifts underway.

Eun on Google’s video ad format: “We created a video ad that is an overlay–it covers 20% of bottom of screen and is translucent. User can close the ad and resume watching the video. There is a lot of easy money in pre-roll [video ads] but you can’t tell

The two companies intend to cash in on the rising number of Facebook applications by developing a joint revenue stream through selling ads around video conten

Efficient Frontier, whose clients include Match.com, Bankrate.com, and other such sites, noted that in the last quarter Google accounted for 77% of their client’s online advertising budget.

While even Google Radio has about 1,600 advertisers, Google TV advertising currently counts around 200.

Very good stuff here: Technology360: Goldmine of media econometric charts. Or go to the Flickr Page with all images. Flickr rocks, as usual!!