Google’s hoping to spurn more interest in their newspaper advertising service - Google Print - by adding bar codes to ads. If you have a cell phone that is compatible, you could point it at the bar code and go to a web site printed at the bottom of an a

e live in a world that bombards us with fear-inducing marketing aiming to convince us that we’re too ugly, too fat, or too old so that we’ll go out and buy stuff to fix it. How often, if ever, do we get sweetly and succinctly told that there’s nothing wro

OMD THIS WEEK ANNOUNCED PLANS to place its top digital media executive in charge of all of its East Coast operations as part of an effort to put digital at “its strategic core.” The move closely follows the departure of Omnicom digital media chief Sean Fi

This year may go down as the year consumers started getting free music en masse. Not that music itself is free, of course - just that a wave of companies has cropped up that, by attaching ads, hopes to generate enough cash to pay the labels what they cont

(blank nero agreement)Yup, satisfies the requirement for “simple”.

In 2007 the amount of money spent on online advertising in Bulgaria has increased with about 60 percent, compared to 2006 spending. Total net in 2007 spending was 12 mln leva (around 9 mln USD), representing a significant growth from the 7.5 mln last year

The consumption of these things is done offline (for the most part anyway) and its not as easily captured as music.

Well, my good friend Dr. Jason Rentfrow’s published research(1) seems to bear that out. He kindly gave me permission to present some interesting findings from his article. You might wonder what this has to do with online dating. My answer is that lately

Warner Music Group has not authorized the use of our content on Qtrax’s recently announced service,”

Which means if QTrax goes live as planned tonight at midnight, the startup could find itself in a sticky legal situation.

Let’s consider these staggering numbers. 10 million simultaneous users represents a number never duplicated by any file-sharing entity.

Admob, we can’t keep up with these numbers, already 2 B mobile ads per month !!

We really can’t keep up with these amazing growth numbers from Admob. The very latest numbers (and lots of other cool stats) at the monthly Admob statistics show now that Adm

“There are no solutions, there are only rearrangements of problems.”David Mamet: November

So quit procrastinating, analysing and planning, just get out there and do something.

# Global digital music sales are estimated at approximately US$2.9 billion in 2007, a roughly 40% increase on 2006 (US$2.1 billion)

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That’s what the label needs, another one-sided deal with a hefty advance just to show the industry they’re still in business. Shit, isn’t this one of the reasons the majors are in trouble to begin with, paying outrageous advances to acts that don

Trying is the fist step to failure.
Homer Simpson

art for geeks

Last.fm unveils its new direction: a free on-demand music streaming platform

Last.FM has added a new on demand song streaming service with the support from all four major labels and 150,000 indie labels and artists from distributors including The Orchard, CD Baby, IODA, Naxos. Users can listen to a track free up to three times, a

Is the music industry dying?

An anecdote in a recent Economist perfectly summed up the problems facing the major music labels. After EMI, the smallest of the Big Four, invited a teen focus group to its London headquarters in 2006, it wanted to give the t

Has it been a whole year? I posted my predictions for 2007 on Jan 1, 2007, and here it is, the first day of 2008, and here we go again.

Mobile carriers are looking at music as an important piece of their strategy to increase data revenues. However, as the chart below shows, price is the major obstacle to more data usage.

really hope that this is the year that digital steps a little out of the shadows and it should be Creative Social’s New Year resolution to make this happen.

Online promotion expenditure on the rise in Italy with a 43% increase over the 12 month span - Nov 2006/ 2007.

alk was that doing what you say - supporting brand owners - is really hard work. It’s a constant challenge to balance working collaboratively with clients, and maintaining your own sense of creative integrity.

Digital is here to stay and the evolution of the agency is a certainty. Check out the six key predictions for 2008 here.

Nielsen Online released data on the Italian market for November 2007:

In a global marketplace, companies struggle when it comes to providing the best content to local search engines, many times insisting in having a main .com website, that often does not appear in local product searches.

That’s from JP Morgan’s Imran Khan in his Nothing But Net report (covered here by TechCrunch). Early last year, I argued that the challenge of identifying quality content and predictably delivering ads near that content continues to weigh down prices.

We7, the ad supported music download service has secured an additional $6 million in Series A funding. The round was led by musician Peter Gabriel and Spark Ventures alongside Eden Ventures whole will join the management team.

Guy Hands wants to save the music business - but his slash-and-burn plans are anathema to the pampered rock stars who are threatening to quit his EMI record label. Adam Sweeting and Juliette Garside hear his defence

ndustry insiders are betting that targets might be Nick Grouf’s Spot Runner (think AdWords for cable TV), ad network VideoEgg, and mobile marketing firm JumpTap. WPP already owns 3% of Spot Runner, which is also backed by Bob Pittman’s Pilot Group.

ast summer, Joost was the hottest thing going. Finally, real TV on the Internet. The traditional networks couldn’t stop praising it (the first frantically waving red flag). Joost was going to steamroll sleazy and maligned YouTube, which was only making ha

n a new report summarized on Searchengineland, Jupiter Research predicts the local online ad market, loosely defined as display, search and classifieds, will hit $8.9 billion in 2012, with search contributing $2.5 billion to that total.

Now That’s What I Call Marketing.

“The best way to get a kid to go to bed is don’t ask them if they want to go to bed, ask them what color jammies they want to wear”

I’ve assembled a list below of the various tools we use, or have tested to report onsite blog metrics.

As with all Steve Jobs presentations, there is much we can learn and apply to our own unique situation. There are many things I like about Jobs’s style on stage,* but here are just six.

Some kid applied for a Masters degree at Steinhardt, the school where I teach. They rejected his application, so he wrote an email to EVERY SINGLE FACULTY MEMBER in every department in the entire school, letting us know what a big opportunity we missed ou

The most common method of getting music onto a phone is sideloading, which accounted for 83 percent of mobile music usage across France, Germany, Italy, Spain, the United Kingdom and the United States in November according to M:Metrics

What steps of your sales and marketing process produce the most cost, waste, and frustration? Here are five important mistakes you can work on to make your sales and marketing more productive. Fixing any of these five areas will produce big returns for yo

Hypebot broke the story earlier this week of a letter from digital distributor IODA to its labels that updated them on unacceptable indie liscecning offers from prominent music 2.0 services imeem, lala.com and others and cautioned against making indivudua

“FRANKLY, MY DEAR,
I DON’T GIVE A DAMN”
TOPS AFI’S LIST OF
100 GREATEST MOVIE QUOTES OF ALL TIME

This was a tough week to be a Big Brand. This was a week in which it was all-too-easy to rile up the blogosphere. This was a week in which the tenets of copyright and fair use and monetization and fandom and PR got all tangled up.

The PlayPump is an incredibly simple but effective invention that helps people in Africa access clean drinking water. While children are playing on a merry-go-round up to 1,400 liters of clean water can be pumped into a tank that stands seven meters above

Fremont, the global media director for digital ad giant Digitas, says the weakening economy will slow down Web ads as well

Andelen svenskar som lyssnar på radio blir mindre och mindre.

Tre av fyra svenskar lyssnar åtminstone några minuter dagligen på någon radiokanal. Men andelen fortsätter att minska, visar den senaste mätning

he Rolling Stones apparently want to ride the current music company business model all the way into the ground:

Everyone loves to get stuff for free. We line up to get a free drink, we sign up for free checking accounts, and we’re happy to get a free gift with the purchase of our next car. We love free stuff, even though we all know and understand that free is an i

The media that they would have bought is being replaced - for many of them - by the creation of original, engaging content that the brands themselves generate and own. The conversation was prompted in part by this post and also by this piece on the Lynx c

Learn how smart organizations are turning customer service from just a cost center into an engine for building culture and creating evangelists.